Vimal Launches Exclusive Showrooms in Kolkata
Vimal, the flagship textile brand of Reliance Industries Limited, today opened its first Premium Franchise retail store at N.N. Dutta Road, Tollygunj, Kolkata. Eminent director, Shri Rituporno Ghosh inaugurated the Tollygunj, Vimal store at an event held in Kolkata today.
Built on an area spanning 2600sq feet, designed to cater to the large through put of customers who can experience the new décor, designs and layouts of the Vimal showrooms, which will offer a never-before retailing experience to customers. In addition to premium and innovative products at delightful prices, Vimal will offer its customers premium shopping experiences and enhanced facilities, such as custom tailoring and styling – through these newly redesigned Vimal exclusive stores. Vimal has over 77 stores in the East, which are witnessing major growth, in footfalls as well as revenue year after year. The company is confident that with increased presence, it will be able to offer ‘the unmatched Vimal experience’ to more and more customers in Kolkata.
Apart from the launch of Tollygunj store, Vimal is also opening five SIS (shop-in-shop) in Khadims-Egaroo, Kancharapura – 2nd Sept, Khadims-Egaroo, Bhawanipur – 3rd Sept, Khadims-Egaroo, Howrah – 4th Sept, Regent Fashion, Barasat – 5th Sept and Regent Fashion, Haldia – 6th Sept 2008.
Commenting on the occasion of Kolkata store, Smt. Nita Ambani congratulated all members of the Vimal team ‘for outstanding teamwork”. Smt. Nita Ambani has been involved with all aspects relating to re-launch, store design, branding and customer experience in Vimal re-launch. “We are all very proud of this moment of reviving the Vimal brand and offer consumers in Kolkata a brand which will once again regain the market leadership it enjoyed and top-of-the-mind recall,” she added.
Added Mr. Anand Parekh, President Reliance Textile,”The moment of truth for any brand is the experience of the customer at the retail touch point. We at Vimal have taken a lot of care in designing the stores and ensuring that the layout and product display provide a delightful experience to the customers.”
Commenting on Vimal’s expansion plan, Mr. Parekh said, “We see a huge potential for growth in the Eastern markets. These new openings will further strengthen our commitment in the East market and promote our wholesale and retail business.” He further added, “We at Vimal will work to live up to our brand belief; of quality product at exciting prices, in an experience which is warm and friendly.”
Vimal has also started advertising campaign for Puja festivals from 25th Aug with 34 hoarding in the state, TVC’s and various print campaigns. Since October 2007 after the successful re-launch of its iconic textile brand, Vimal with a new look, new logo and new offerings, total nine showrooms have been opened till now, one in Ahmedabad, two in Bangalore, Mumbai, Chennai, Kochi, Coimbatore, Madurai, & Ludhiana. Vimal have also opened two Factory outlets one in Ahmedabad & another in Nagpur. In the next two quarters Vimal is planning to launch another six stores nationally.
The first Indian textile brand that ruled the hearts of millions is back with contemporary products that will appeal to the consumers and offer contemporary shopping experience. The redesigned Vimal showrooms reflect the bold new spirit of Vimal, along with its brand new identity. An international retail design and architecture expert was involved in this redesign of the Vimal exclusive showrooms to ensure that the showrooms were designed on the lines of international retail centers in a modern, trendy and contemporary way.
These Vimal showrooms will now offer not just the latest fabric collections for premium menswear, but also the Vimal range of men’s apparel – shirts, trousers, suits and jackets. This apparel would be available under three sub-brands, which will appeal to different sections of the male audience, as follows:
Innovative Fabrics:
Copol Magic
Copol – a wonder creation using innovative polyester that imparts a mixture of properties of cotton and wool to the fabric for additional bounce and comfort. The result is a fabric with softness like never before. A fabric with the magic of Copol to stimulate the sense of touch in a soft and kind way
Copol also adds finesse to blended products to provide a Touché experience like that of classic wool. Our range of suits and trousers made from Copol-blended fabric demonstrates this magical Touché effect.
Copol is a breakthrough of Research & Development at Reliance Industries and is only available with the Reliance trademark.
Minova
Made to perfection in the UK from a range of soft and luxurious wool, the Minova collection is the ultimate worsted fabric for the discerning taste. A distinctly unique fabric, Minova leaves indelible impressions with every experience
Sub Brands
1. Vimal Red – As the colour suggests, this sub-brand would have a range of apparel with popular pricing and would appeal to a wide segment of the menswear market – both at the popular level as well the younger age groups. Currently, this range of apparel would have basic formals to suit everyday wearing occasions.
2. Vimal White – A premium and trendy range of apparel, this sub-brand would enjoy premium pricing and would appeal to those who would like to cut a trendy image. A distinctive range of formals with innovations in dressing ensures that the trendiness of the range comes through.
3. Vimal Black – This is the top-end sub-brand that retails only exclusive finely crafted apparel, designed in the Italian fashion, inspired by the thoughts and guidance of Italy’s well-known fashion designer and President of the ‘Made in Italy’ committee, Maurizio Bonas. This line of super-premium apparel appeals to those who wish to convey a statement of luxury and elegance.
These sub-brands would be available in the new exclusive Vimal showrooms and in all the other stores stocking Vimal. However, Vimal Black would be available only at the exclusive Vimal showrooms.
Reliance –Textile Weaving global aspirations
Reliance’s Textile Complex at Naroda, Ahmedabad is one of the largest and most modern textile complexes in India. Vimal, The flagship Brand is one of the largest selling brands of premium textiles in the country.
The brand objective set for vimal is to emerge as the leading textile brand by 2009-10. The main growth drivers for the vimal will be an aggressive retail presence all over India, innovative premium products, and a foray into men’s formal wear. The brand will also offer complete solutions to export markets- from fiber to garments and will sharpen focus on the global automotive furnishing business.
Aligned to these objectives, the company has taken various steps that will place the brand in the global textile market: A major up gradation in design, innovation and development activity to be able to generate and offer innovative premium products on the continuous basis.
The ‘Vimal Master Assemblage Symposium’ is a unique initiative that endeavors to expose Indian suit craftsmen to the challenges and complexities of the evolving global formal fashion scenario. ‘Only Vimal’ plans to leverage the Vimal-suiting platform to enter the fashion-training segment by partnering with leading fashion institutes of the country. The textile division will also support downstream units to cater the needs of the Indian and global markets.
The textile division has entered into a strategic tie-up with a US based company for building a strong supply chain platform to get a major foothold in the US automotive segment. Also, The Textile division has become a prominent supply partner of seat covers/roof liners to practically all passenger car brands in India. The current manufacturing facility at Naroda, Ahmedabad has been stepped up to meet the ever-changing needs of customers. We have developed new products like:
Fine micron 100% wool and machine washable wool rich fabrics. Blends of natural fibers like bamboo, cotton, Soya silk, wool that offer wrinkle free and anti microbial properties, moisture management etc.
Cotton-look fabric with polyester. High performance, flame-retardant, automotive seat covers & roof liners.
